CULTURE CRAFTED MARKETING

WHAT IS

CULTURE?

The attitudes, language and behavior characteristic of a racial, generational or social community.

The customs, arts, social institutions, and achievements of a particular people or social group.

Each culture contains a scale of empathy and its own “cool” factor. It is the unquantifiable aspect of marketing that determines the success and true ROI of a campaign.

CULTURE CRAFTED

MARKETING

LISTEN & CONNECT

Align with influencers, community stakeholders and creatives.

UNDERSTAND CUSTOMS

Incorporate generational, social and lifestyle practices.

INCLUDE THEIR STORY

Identify storytelling that is relevant and powerful.

SERVICES

BRAND

STRATEGY

EXPERIENTIAL

MARKETING

CONTENT

DEVELOPMENT

CLIENTS+

PARTNERS

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