The attitudes, language and behavior characteristic of a racial, generational or social community.
The customs, arts, social institutions, and achievements of a particular people or social group.
Each culture contains a scale of empathy and its own “cool” factor. It is the unquantifiable aspect of marketing that determines the success and true ROI of a campaign.
LISTEN & CONNECT
Align with influencers, community stakeholders and creatives.
Incorporate generational, social and lifestyle practices.
INCLUDE THEIR STORY
Identify storytelling that is relevant and powerful.
CREATE THE EXPERIENCE
Integrate the marketing roadmap to determine the opportunities and take action.