CULTURE CRAFTED MARKETING
The attitudes, language and behavior characteristic of a racial, generational or social community.
The customs, arts, social institutions, and achievements of a particular people or social group.
Each culture contains a scale of empathy and its own “cool” factor. It is the unquantifiable aspect of marketing that determines the success and true ROI of a campaign.
LISTEN & CONNECT
Align with influencers, community stakeholders and creatives.
Incorporate generational, social and lifestyle practices.
INCLUDE THEIR STORY
Identify storytelling that is relevant and powerful.