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The City of Los Angeles
How We Did It
Champion City was brought on as the Marketing & PR arm. Our team introduced the event to new media outlets, created new partnerships, and Public Relations. We also developed a social media presence consulting on strategy, producing a VIP pre-event for influencers, and hiring an MC for the night - a social media influencer with a large following of our target audience.
The result was double prior year’s attendance with over 9,000 patrons, a large millennial population and social media presence. The event introduced new vendors, artists and audiences who have since seeked it as THE city event to attend for the celebration of the Mexican patriotic holiday.
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