How We Did It
Through media relations, publicity, marketing strategy, partnerships and brand development, our team built an array of stories to pitch and share with key media and potential partners. We highlighted the organization’s summer concert series, their gala, the brand as a whole, introduced various TreePeople experts, including developing a brand strategy for the CEO. During the onset of COVID-19, we also supported the development of new online environmental educational programs.
Stories have landed local and national media coverage, including highlighting the CEO of the organization, and attracting new platforms to cover the organization, including NBC TODAY, Forbes, and Univision. We developed new partnerships with media influencers, and introduced partnership opportunities with nationally recognized organizations. The online programs have also become of the most successful initiatives for the organization, attracting international partners.