TreePeople

How We Did It

Through media relations, publicity, marketing strategy, partnerships, brand development, and events our team built an array of stories to pitch and share with key media and potential partners. We highlighted the organization’s summer concert series, their gala, the brand as a whole, introduced various TreePeople experts, including developing a brand strategy for the CEO. During the onset of COVID-19, we also supported the development of new online environmental educational programs that we've since launched as in-person events.

Outcome

Stories have landed local and national media coverage, including highlighting the CEO of the organization, and attracting new media platforms, including NBC TODAY, Forbes, and Univision. We developed and introduced new partnerships with media influencers, and nationally recognized organizations. The online programs have also become of the most successful initiatives for the organization, attracting international partners and new audiences of supporters.